Pentagram Redesigns MIT Technology Review


Pentagram Redesigns MIT Technology Review

MIT Technology Review is a world-renowned media brand, providing insights, interviews, and analysis on emerging technologies. Pentagram developed a new brand identity and editorial design for the publication, building upon the magazine’s tradition of responsible journalism while reaffirming its innovative approach. Its new brand identity and editorial design will provide readers with new and compelling content that is relevant to their daily lives.


Helvetica is a familiar typeface that is used everywhere. It has an enduring association with corporate dominance, machine-like indifference, and bland conformity, but it is also a highly adaptable typeface, especially for web designs. The typeface was designed without any inherent meaning, making it an excellent choice for a variety of designs. Its versatility has made it a preferred choice among many businesses.

The MIT Technology Review has recently redesigned its nameplate and logo to make it more consistent with the rest of its design. The wordmark, originally designed in the 1960s by the Office of Design Services, is now in Monotype’s Neue Haas Grotesk. The redesigned typeface is used for headlines and displays, and has been redrawn by designer Christian Schwartz.

Helvetica is a typeface with Swiss roots. It was originally called Neue Haas Grotesk, which sounded a bit like a 1980s German industrial band. Originally developed by Max Miedinger and Eduard Hoffman in 1956, the typeface was developed to complement the new Swiss Style, a trend that discarded frivolous serifs. This was a reaction to the new industrial age, which needed fast, efficient communication.

Helvetica monogram

If you’re interested in learning more about the Helvetica monogram technology, this documentary will help you out. It features interviews with prominent designers and pictures of Helvetica used around the world. It also includes a history of the font and how it became so popular. It’s an entertaining watch and a great way to learn more about the technology that allows you to customize the typeface on your own.

Originally known as Die Neue Haas Grotesk, Helvetica is a sans serif font that was designed in the early 1960s without any inherent meaning. It has a neutral look and is suitable for many different design projects. It’s web-safe and is compatible with Macs.

While Helvetica was a revolution in the world of typeface design, the movie changed how the rest of us view our surroundings. The movie’s characters are repeatedly picked out by the camera, which captures them in varying states of well-being. The effect is at once universal and esoteric.

Helvetica nameplate

The nameplate of the MIT Technology Review features the Helvetica typeface. Designed by Christian Schwartz, the MIT Technology Review has a long-standing relationship with Helvetica, having used it since the 1960s. While monotype’s Neue Haas Grotesk is a modern digital revival of the typeface, the nameplate is a classic example of the magazine’s use of the typeface.


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